What is it about?
A book without readers is worthless. Successful writers, either self published or traditionally published use strategies to find readers and get them to read their books. I will teach you these strategies through five easily actionable steps. Follow these steps carefully and your book will become successful. These steps imply: knowing your audience, finding them, bonding with them, sending them to your book and keeping in touch. Whether you are self published or have a traditional publisher, it is your job as a writer to make sure your ideas are as widely spread as possible. This blog post will show you how to achieve that.
1. Know your readers
What every successful writer out there knows is that you write for your audience and the better you know your audience, the easier it is to be successful because you can track people whom you wrote for and they’ll be so pleased with your book that they’ll love you for it and talk about it. What you need to do is picture the ideal reader. What is your target audience like? Are they male or female, in ther 20s, 40s, 60s? What is their income? What activities do they pursue. Figure all that out, put it down on paper.
Five clues to identifying your ideal reader: http://www.publishingbasics.com/2012/02/13/5-clues-to-identifying-your-ideal-reader/
2. Find your audience
Then, you need to go where your audience gathers and tell them about your book. Identify the places where you can meet your audience. Are they on Twitter? Are they on specific forums? Go there. Create profiles, find readers through the use of hashtags if you’re on twitter, etc. Just start relationships
How to use twitter hashtags: http://sproutsocial.com/insights/2011/05/how-to-use-twitter-hashtags/
3. Bond with your readers
Once you have started relationships you need to make them as personal possible, you need to share with your new contacts ideas and resources that you know they’ll like because this is what you like to write about and if it is relevant to your book and they are really your audience, then it will be relevant to them. Just connect with them and communicate with them the way you would with your friends. Don’t be too pushy. But always keep in mind that you want to sell them your book ultimately.
Ten tips on how to build meaningful relationships on Twitter: http://www.bitrebels.com/social/10-tips-to-build-meaningful-relationships-on-twitter/
4. Send them to your book
This can be done at any time during your connection. You can send your potential readers a link to your book’s amazon page or put a link to your blog in your signature if you’re on a forum.
5. Keep in touch
Once they’ve bought your book, your work is not over. You need to keep the relationship intact. Send your readers regular emails to just share on topics you both like and just act like any relationship. Give a lot of yourself, your discoveries. Keep a blog if email seems overwhelming. Don’t stop tweeting. But never forget who you’re writing for. Just send relevant information. A simple email forwarding a video you liked is enough. Do that so that next time you publish a book, they remember you, they like you and they’re happy to buy your new book.
Now you know the 5 steps to create a strong relationship with your readers, one that will make you successful by gathering a faithful fan base of people who will be happy to buy anything you write as long as you wrote it for them. Let me recap what you need to do: you draw a profile of your ideal reader, find where he liked to hang, initiate a relationship with them, take that relationship to the next level, send your readers to your book and keep the relationship going.
What I want you to do to make sure you fully grasp the efficiency of these 5 steps is to do it. I want you to write down the profile of your ideal reader and I want you to follow step 2 to 5 to bond with at least 7 new readers this week. That is 1 new reader per day. Then I want you to come back to this blog and post in the comment section what you did, what worked and what didn’t work and how many new relationships you plan on creating in the next month.